Constance ARI

The consumer culture today is a complex system of captions, numbers and images that are purposely designed to formulate our sensations, desires and obsessions. Everyday we choose and buy items from among thousands of varieties of products. Similarity and sameness, anonymity and stereotype, serialization and standardization are the characteristics of this mass culture that have changed the nature of contemporary life. They represent lifestyle and status symbols and are components of a system that controls consumer behaviour.

Spaces full of variation in colour play a significant role in stimulating the consumer¹s environment. Colour in text, line, shape and form acts as a catalyst for communication and can change the way we perceive both form and space. It arouses our senses and plays a pivotal role in the consumer¹s decision in the act of buying. Colour is the basic building material of visual experience, effecting mood and emotion as well as influencing behaviour: cause, action and reaction.

These works represent our experience in everyday life where our perception is confused by the similarity of repetitive objects caused by mass industrial production. Through these works, the viewer will experience how images in specifically constructed spaces interact, stimulate perception, communicate and influence our emotions. It brings to our attention the daily situations which provoke a response and make us express our individuality.

Mohd Fauzi Sedon completed his Bachelor of Fine Art at the MARA University of Technology, Malaysia in 1993, and a MA of Fine Art, University of Central England, Birmingham in 1996.  He is currently a PhD candidate at the School of Art, University of Tasmania.  He lectures at the University Pendidikan Sultan Idris in Malaysia, and has been included in numerous exhibitions, including the 11th Asian Art Biennale, Bangladesh 2004, and Identities, National Art Gallery, Malaysia 2002.  Solo exhibitions include Screen, Side Space Gallery, Salamanca Arts Centre, Hobart 2006, and Statement Series True Colours, NN Gallery, Malaysia 2004.